Meet John Miszuk

Co-Founder | CPG Hive

John is a founder helping founders—a self-proclaimed emerging brand addict with a deep passion for building and scaling innovative beverage businesses. Having founded and grown beverage brands himself, he understands firsthand the challenges and opportunities that come with launching, producing, and distributing a successful product. As the Co-Founder and CEO, John is dedicated to helping beverage brands scale smarter, streamline operations, and break through industry barriers.


Throughout his career, John has built and led a diverse portfolio of companies including a venture development firm (Disruptive Ventures), and a packaging supply company (BevPack Global)—all designed to support and accelerate growth in the consumer packaged goods (CPG) space. His deep understanding of the beverage industry, from formulation and production to supply chain and distribution, allows him to craft end-to-end solutions that drive efficiency and profitability.


John and his team partner with mid-market beverage brands to optimize manufacturing, reduce costs, and expand distribution channels. Whether it’s transitioning to a more cost-effective production model, securing the right supply chain partners, or navigating the complexities of retail and wholesale distribution, John brings a strategic and hands-on approach to every challenge.


Passionate about innovation and disruption, John is on a mission to help beverage brands think bigger, scale faster, and compete at the highest level—all while keeping operations lean and agile in an ever-evolving industry.